About
Hi! I'm the person on the other side of the inbox.
I've spent the last several years building organic social for indie brands, small beauty founders, and one-woman-show creative studios. Hopeful Social is the version of me I wish existed when I was first staring down my own analytics dashboard at 11pm on a Sunday. Warm, structured, allergic to jargon, and rooting for you.
How I work
Less posting, more thinking. Every audit starts with what's already quietly working for you, your strongest hooks, your loyal commenters, the formats your account secretly loves and builds from there.
Who I'm here for
Founders, solo operators, and small in-house teams across multiple industries. If you're posting consistently but can't tell whether any of it's landing... friend, we are going to get along just fine.
"Hope is not a strategy, but it's where every good strategy begins!"
Let's work together